Hypertherm, a US-based manufacturer of plasma, laser, and waterjet cutting systems, is pleased to announce the appointment of Ador Fontech Ltd (ADFL) as the exclusive master distributor in India for its Powermax plasma systems. Headquartered in Bengaluru with operations across India, ADFL specializes in the manufacture and sale of welding equipment and consumables, as well as the provision of reclamation, fusion, surfacing, and spraying solutions.
A first for Hypertherm, this partnership is part of the company’s strategic move to provide better support for end users in India, and to expand its reach across the India market. This decision is also in line with Hypertherm’s mission to provide customers with the world’s leading industrial cutting solutions, and reflects the company’s vision ‘Every Market is A ‘Home’ Market’, where Hypertherm aims to achieve true global operational capabilities in mindset, leadership, and talent.
Yaseer Wajahet, Market Manager – India, Asia Pacific said, “We chose Ador Fontech for its wide-reaching network and presence across the whole of India. Through this partnership, Hypertherm will be able to leverage on Ador Fontech’s robust infrastructure and resources to meet the critical needs of the India market and our customers.”
Prior to this appointment, ADFL had already been distributing Hypertherm products in selected regions within the Indian market. P Vishwanathan, Chief Operating Officer of Ador Fontech Ltd, shared, “Ador Fontech has been working with Hypertherm since 2007 with great success. We are more than delighted for this opportunity to continue to grow and support Hypertherm’s brand throughout India.”
ADFL will be responsible for developing and marketing Hypertherm’s Powermax systems to their sales network, including representing Hypertherm’s products at trade shows and open houses that their sub-distributors participate in. The company will also provide dedicated support for end users in the areas of training support, installation, and servicing.
As part of ADFL’s key marketing strategy, Vishwanathan highlighted that they will focus on increasing sales of the Powermax systems and consumables to strengthen Hypertherm’s position as one of the finest cutting solutions provider in India.
Wajahet concluded, “We are very excited to be associated with Ador Fontech. Together, we will take the Hypertherm brand to the next level and make a positive impact on India’s flourishing manufacturing industry.”