Apr 27, 2017

The jury has reached its decision: After several days of assessing thousands of products from all over the world, the Servoline received the distinction ‘Red Dot’ for its press line. Schuler has created an outstanding design and the expert committee for the Red Dot Award: Product Design 2017 has recognized it for its internationally sought-after seal of quality.

“Our new Corporate Product Design aims to imbue our systems with an especially high-quality appearance for premium customers that underlines our position as leaders informing technology, making it clear from an external perspective, too”, Schuler CEO Stefan Klebert explains. The design was developed jointly with the agency Teams in Esslingen, Germany.

Professor Dr. Peter Zec, founder and CEO of the Red Dot Award: “The winners are pursuing the right design strategy. They have recognized that good design and economic success go hand in hand. The award by the critical jury documents their high design quality and is indicative of their successful design policy.”

Background of the show

The significance of the international design competition with its headquarters in Essen, Germany is well established internationally. It was already more than 60 years ago that a jury convened for the first time to assess the best designs of the day. Since then, an expert team has been awarding the seal of quality for good design and innovation to the outstanding designs of the year.

Manufacturers and designers around the globe were also invited to enter their products in the 2017 competition. The jury of around 40 independent designers, design professors and specialist journalists tested, discussed and assessed each individual product, awarding the Honorable Mention for a well-conceived detail solution, the Red Dot for high design quality and the Red Dot: Best of the Best for groundbreaking design. In total, the competition received more than 5,500 entries from 54 countries this year.


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